Ion Cool Blonde Shampoo Review

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If you have bleached your hair before, or have experience being a blonde, you know brassy shades are your enemies.

The copper hues can make your hair look duller and redder than you want.

That is why you need to find a quality blonde shampoo to help maintain your locks, and give it what it needs for cooler tones. So how does Ion’s blonde shampoo measure up?

Who Is the Ion Cool Blonde Shampoo For?

Blonde shampoos are designed to provide your hare with the cooler blue hues it needs to keep your hair looking blonde. That is because most people naturally have warmer, red hues to their hair.

When you bleach it, these red hues can stay, making your hair look brassy and more like copper than a platinum blonde. 

Whether you are a natural blonde, or a bleached blonde, a blonde shampoo is what you need. That is because it contains blonde, white and silver tones to create more dimension and highlights to your hair.

This will help you to both avoid your hair looking dull and faded, and provide the cool hues to prevent more reddish hues from taking over. 

This particular shampoo is designed to be used for those with blonde hair, as well as white or silver hair.

It is also more successful with dyed hair, rather than on natural blondes or greys. However, you can use it on both. That is because it will still help you to balance the amount of moisture in your hair, as well as increasing shine. 

What Is in It?

The ingredients of Ion’s Cool Blonde shampoo are:

Water, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Cocamidopropyl Betaine, Cocamide Mipa, Dimethicone PEG – 8, Meadowfoamate, Hydrolyzed Vegetable Protein PG – Propyls, Diazolindinyl Urea, Sodium Chloride, Polyquaternium- 7, Disodium EDTA, Citric Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Iodopropynyl, Butylcarbamate, Linalool, Cinnamal, Hexyl, Benzyl Salicylate, Violet 2, and Fragrance. 

After reading that list, you may have noticed a few red flags. First is Sodium Laureth Sulfate, or SLS. SLS is one of the ingredients we are taught to avoid in shampoos and conditioners because of the damage it can cause.

Used since the 1930’s, SLS is something that has a long history, but is also linked to potential hair loss. 

There is also PEG, or polyethylene glycols. PEG is used in hair dyes and shampoos for hair dyes to help aid in keeping color in your hair by softening the follicle.

However, the ingredient that softens your hair also makes it more susceptible to absorbing chemicals and carcinogens. PEG is classified by many as a carcinogen. 

The third red flag is the fact that this is clearly a shampoo that uses chemicals and not more natural alternatives.

While this can mean, softer, better looking hair, it can also damage your hair, and your health in the long term. You will need to consider for yourself if the risks are worth the results. 

There are some positives when it comes to ingredients. That is because it is free of some of the other popular shampoo ingredients that can harm you and your hair. For example, this shampoo is completely alcohol- free.

That means you do not need to worry about alcohol drying out your hair. There is also no soy or gluten, for those with allergies. Parabens and phthalates are also excluded from the recipe. The formula is also 100% vegan. 


  • Prevents brassiness or yellowing
  • For those with blonde, silver or white hair
  • Climate pledge friendly
  • Paraben Free
  • Gluten Free
  • Soy Free
  • Alcohol Free
  • Phthalates free
  • Vegan
  • Good pricing on Amazon


  • Little to no natural ingredients
  • SLS can cause hair loss
  • PEG can allow you to absorb carcinogens 

What People Are Saying

When you look at reviews for Ion’s Cool Blonde shampoo, you may notice that they vary greatly by site.

For example, on Amazon, it currently has over four and a half stars. But on other sites it barely makes three stars.

So why the big difference in ratings?

The Smell

Those who have bought the shampoo seem to be divided nearly fifty/fifty on the small of the shampoo.

Some say that it is a wonderful smell, while others think it is absolutely disgusting.

Because the fragrance used in this shampoo is not described beyond that, we sadly cannot give you any idea of what the shampoo is going to smell like.

It would be beneficial for you to smell the shampoo if possible, to see which side you fall into. 

The Price

The pricing also ranges widely based on the site you are on. For example, on average, you are looking at seven to eight dollars for ten ounces of shampoo.

But on Amazon, you will pay only a dollar less for ten ounces than you would for 32 ounces. It is recommended that you look around to see who has the best price because it varies so much.

This will help you to both save money, and better your overall experience. 

Those who paid more seem to have more anger towards to product because they view it as having wasted more of their money.

Those who got a great deal seem to be more neutral going into using the product. 

The Results

The reviews for the results range from people now swearing by it, to throwing the bottle out after two uses.

Common issues are that is leaves their hair smelling in a way they do not like, leaving their hair feeling sticky, or that it dried out their hair.

Others say that it left their hair more vibrant and softer. 

Final Verdict

Sadly, it is hard to give you a definitive opinion whether or not to use this shampoo.

That is because it has many benefits, but there are ingredients in it that are not known to be good for hair.

It is going to have to be up to you as to whether or not you want to use the shampoo, but we want to make sure you have all the information to make an informed decision.